Rebranding a local food company.

Maihof - Bioplatzl

"Maierhofers Bioplatzl" has well crafted food products heavily focusing on processing their own crops (mainly apples).

But their CI did not reflect the pure and transparent philisophy behind the brand. So, in our university
we did a rebrandingof the company. So a colleague an me created "Maihof", a very focused, transparent
and minimalistic brand that combines modern with tradition. The Logo for example blends the fonts of Helvetica and Fraktur.