Rebranding a local food company.

Maihof - Bioplatzl

"Maierhofers Bioplatzl" has well crafted food products heavily focusing on processing their own crops (mainly apples).

But their CD did not reflect the pure and transparent philisophy behind the brand. So, in our university
we did a rebranding of the company. We created "Maihof", a very focused, transparent and minimalistic brand that combines modern with tradition. The Logo for example blends the fonts of Helvetica and Fraktur.