Rebranding a local food company.
Maihof - Bioplatzl
"Maierhofers Bioplatzl" has well crafted food products heavily focusing on processing their own crops (mainly apples). But their CI did not reflect the pure and transparent philisophy behind the brand. So, in our university we did a rebranding of the company. In a 2-man group "Maihof", a very focused, transparent and minimalistic brand that combines modern with tradition, was created. The Logo for example is a blend between Helvetica and Fraktur.