The ancient greek figure of Atlas, carrying the world was intended to strike a bridge to the latin and greek heritage of the companies name
(exo- and mys), show a healthy body and represent the potential power the product can give the user. The headline should strike curiousity and speak to the reader personally with a slightly joking delivery.
A pattern was created to rasterize pictures with our Logo and give the old statue a modern touch.
Exomys - passive, modular exoskeletons
creating a fictive campaign for the start-up
Exomys is a Start-Up that creates exoskeletons. Together with a colleague (Anna Mattes) I had create a campaign that realistically fits the product and the market.
The concept was in this case more important than the execution. After research we wanted to have a consumer-based approach, that specializes in informing potential customers and have a more human, down-to-earth corporate design. Thus we created a lighter, friendlier corporate identity, a infofolder and a more elaborate website. A claim (find your hidden strength) that strikes curiousity and feels empowering, while also playing at exomys' market-advantage of being concealable and the way passive exoskeletons work.
We designed: Logo, Businesscards, Stationary, Infofolder, Poster-ad, Website Wireframe,
Event-booth (sketch) and packaging (sketch)