"Maierhofers Bioplatzl" has well crafted food products heavily focusing on processing their own crops (mainly apples).
But their CI did not reflect the pure and transparent philisophy behind the brand. So, in our university we did a rebranding
of the company. So a colleague an me created "Maihof", a very focused, transparent and minimalistic brand that combines modern with tradition. The Logo for example blends the fonts of Helvetica and Fraktur.